In an increasing interest rate regime, home mortgage companies have found a new product to market. While, they focused on ARMs when the interest rates were low, now they are getting aggressive on fixed rate mortgage loans. ARMs were an extremely attractive option for customers earlier. However, with short term rates having escalated to about the same as long term rates and with the future of adjustable rates being uncertain, they have turned unattractive to customers.
Different mortgage companies are following different strategies to promote fixed rate mortgages aggressively. They are focusing on converting existing ARM customers to long term loans. Some companies are using statement inserts. Other companies send direct mailers to customers 45 to 60 days before their ARMs are scheduled to reset, encouraging them to switch to a fixed rate mortgage. The increasing interest rate regime has decelerated the realty market and the home mortgage market forcing mortgage companies to innovate products to maintain the lending boom.